Member Artist Marketing Timeline

 

10–12 Weeks Before the Tour

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• Announce your participation.

• Update your website and social media.

• Add the Tour to your email signature.

• Begin inviting past customers, family, and friends.

• Start handing out brochure/maps as soon as they are available.

 

6–8 Weeks Before

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• Post photos of new work.

• Share behind-the-scenes images and videos.

• Deliver brochures to coffee shops, libraries, restaurants, galleries, and local businesses.

• Contact your hometown newspaper and community calendar.

• Tell local organizations you're participating.

 

4 Weeks Before

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• Post on social media 2–3 times each week.

• Hang posters where permitted.

• Personally invite collectors and previous customers.

• Share official Tour posts.

• Encourage friends and followers to share your posts.

 

2 Weeks Before

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• Post every few days.

• Show finished work and your studio preparations.

• Restock brochure locations.

• Remind people of the Tour dates, hours, and your location.

• Share what makes your studio unique.

 

1 Week Before

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• Post daily if possible.

• Share short videos or Reels.

• Send a final email or newsletter.

• Put up roadside signs (where permitted and at the appropriate time).

• Make sure your studio is ready to welcome visitors.

 

Tour Weekend

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• Greet visitors warmly.

• Keep brochures and business cards available.

• Encourage visitors to explore other Tour studios.

• Share photos and updates throughout the weekend.

• Collect email addresses for future events if you maintain a mailing list.

 

After the Tour

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• Thank visitors on social media.

• Follow up with customers.

• Share your favorite photos from the weekend.

• Make notes about what worked well for next year's Tour.